Small Business Call Tracking
In today’s touch economy small businesses are looking for ways to get more customers for less money. Advertising as a whole is going through a transformation to a more performance based model with the advent of pay per click, pay per call, and pay per sale. In a nutshell advertisers need more for their advertising dollars.
Small business Call Tracking is a powerful reporting tool that provides toll free and local numbers for tracking advertising results. You can place a unique phone number in your yellow page ads, TV ads, radio ads, fliers, well you get the point. The reporting system tracks how many calls you get, the average call duration, records the calls, and can even help you by calculating your ROI and cost per call in real time.
So with all these powerful features why would any business advertise with a regular toll free number? Well to save a few cents on the per minute rate. But now there is thousands of advertising dollars going down the drain because of ineffective ROI tracking on expensive advertising. So if you are a small business owner, before you go pinching pennies on your toll free number make sure you consider the savings on your advertising that will come as a result of using small business call tracking.
So next time you plan on advertising and are not sure of the best place to spend your money, don’t guess, test! Try out a few different advertising avenues and use call tracking to see which works best. And remember, its not always about how many calls, but call quality. Use call recording and call duration analysis to check quality.
Dynamic Interactive is a tier 1 provider of small business call tracking with great prices and old fashion customer service.
Call or email us for more information or visit our call tracking page.