Every Landing Page Needs a Call Tracking Number
Landing pages can be used to test a promotion and find out which advertisements consumers will respond to. Just like you are tracking how many people hit your call to action button, you can now track which landing page made the phone ring. When creating a landing page make sure to include a specific call tracking phone number. This will enable you to gather information on which ad campaigns are working, how to improve your campaigns, and maximize your marketing budget.
There are several ways to use call tracking numbers on a landing page.
- Use two call tracking numbers on one page. For example, one phone number can be placed at the top of the page, and one placed on the bottom. This will tell you if customers are reading the entire landing page and at which point they decide to take action. This can also tell you if certain keywords or graphics are working better than others when determining how effective the landing page is.
- Determine if your landing page is generating business. Without a specific call tracking phone number, it is difficult to determine if your landing page makes the phone ring at all. Calls could be coming in from completely different ads or only from existing customers. By tracking where calls come from you can make your landing page more effective, placing it in the right locations.
- Track keywords. If you have a strong search engine optimization presence and they keywords are found on the landing pages, along with your tracking number, you can have even more detailed reporting as to how or where people are finding you.
As with anything, always test, test and test. You should run an A/B split test on every element of the landing pages you create. Get creative with how you present your information. Soon, you’ll have a well optimized landing page campaign with your call tracking phone numbers providing detailed and accurate reporting. Dynamic Interactive has an experienced team of customer service representatives that can provide you with more details on how to use call tracking numbers.