Call Tracking for TV Advertising Part 2 of 2
Finding out which television advertisements are performing is only the beginning of using call tracking software to optimize your business as explained in Call Tracking for TV Advertising Part 1 of 2. Now I will explain how you can use the information gathered by call tracking to increase your marketing return in Call Tracking for TV Advertising Part 2 of 2.
Once you discover which TV ads work best, call tracking will then monitor all the calls that come in, based on that ad, and will calculate your return on investment (ROI), best response from state and/or area code, record the phone conversation, track unique calls, heaviest call times and much more! Because this call application is web based, you can log in from anywhere and manage your account and export stats and mp3 recordings from specific TV advertising campaigns. The good thing about call tracking is that it helps any marketer, whether novice or seasoned, to generate a good marketing ad and keep track of multiple campaigns at once on the same application.
Sure, you can get a regular 800 number from the phone company, but you probably will not get any of the details from your campaigns as well as call tracking does. Call tracking helps to decrease time, save money and be much more precise in calculating from your marketing efforts. Once you have used call tracking and discovered the best way to utilize this tool, you will not return for a regular 800 from the phone company because it just won’t do for your business.