Thanksgiving Marketing is a Must or a Bust?

on Nov 25, 2009   ·   Call Tracking   ·   0 comments

Thanksgiving Marketing is a Must or a Bust?
See the forest through the pine trees, market this holiday season

See the forest through the pine trees, market this holiday season

Black Friday” is the biggest shopping day of the year, but not the best marketing time. Anyone can tell you that marketing costs go up and demand goes down during the holiday season. Television advertising space is expensive due to large companies like Macy’s, Best Buy, and Walmart running heavy marketing campaigns during these months. Also, demand is down because consumers are feeling shopped and they are desensitized by large marketing campaigns. So this year what are your marketing plans? Before you make a decision here are a few things to keep in mind.

Branding: “out of sight, out of mind,” when marketing times get tough do you give up or do you get going? Even though there is limited space to advertise and the costs are higher with a lower response rate, there is still a reason to market. In order to remain in the public mind you must stay marketing for the public eye or your branding will take a large hit. Branding helps consumers get used to you by building rapport. If people notice that you are gone during the holidays it may lead them to believe that you do not exist anymore and it goes both ways. Having a presence during these times expresses to consumers that you are a strong business who will be around to provide them with help well into your relationship.

Overhead: Even if you cut your marketing during the holidays you still have to pay for your building, employees, etc… that is a solid month or two of bills without strong marketing to back them up.

Marketing is a necessary evil, have you decided how you are going to market during Thanksgiving and Christmas of 2009? Are you going to stop all together or are you going to optimize your current strategies? We suggest a direct mail campaign teamed up with some free internet marketing through social networking, but we would like to hear your suggestions and strategies. Please comment with your ideas, suggestions and feedback.