Call Tracking for Dentists Part 1 of 2
In today’s economy people are not likely to spend their extra dollars on their annual teeth cleaning or go beyond that by going in for a teeth whitening. Dentists are losing their existing and potential clients left and right because of the fact that dentistry is the last priority on their list and most people would rather spend their money on something else.
So what are these dentists going to do? Professionals will be keeping their business flowing by retaining existing clients while attracting new ones. They need to advertise and market their services to remind people to up keep their hygiene and that it’s worth the cost. They also need to remind people that there are opportunities for deals and discounts on specific services. What better way is there to reach people than through an advertisement?
If a dentist puts an ad out for a free exam and a discounted teeth cleaning more people are most likely going to take that opportunity. There is a phrase “out of sight, out of mind” and in this case, it is true. The more you advertise the more the general population is going to visually see that going to the dentist is probably more of a priority than they were thinking. With certain advertising, going to the dentist can also look very appealing to the eye because of the shown outlook it will potentially impact.
In closing everyone should advertise, if you are not they will be and you may lose your customers to their catchy advertising. After reading this post Call Tracking for Dentists Part 1 of 2, you should read Call Tracking for Dentists Part 2 of 2 for more information on how call tracking will improve your advertising efforts in a cost effective manner.