How Much Does Call Tracking Cost? Part 2 of 2
How Much Does Call Tracking Cost Part 1 of 2 explains the concrete factors when determining the cost of call tracking along with an equation, now I would like to discuss the reasons why using a call tracking system that you do not own is the way to go when choosing a platform.
When a small business is trying to determine how much call tracking services costs will cost them there are a few items that should be factored in. Deducting the cost of maintaining a bank of expensive business telephone numbers alone can often cover the cost of an online tracking program. The service provider maintains the inventory of telephone numbers that are used to link the ad campaign that generated the telephone contact to the sales lead. Computer hardware and maintenance costs are also shifted from the small business to the service provider.
The technology supporting tracking services continues to change quickly. The burden of staying current with new innovations in the marketing performance measurement industry is beyond what most businessmen care to deal with but want to benefit from. The database that is created in the call tracking process doubles as an effective knowledge base for quick recognition of clients, their history with the company and issues when they call customer service representatives for help with problems or concerns. The company that gives that feeling of instant recognition to their clients has a distinct advantage over those that have to place people on hold, request call backs or have to transfer them to different people to get their needs met.
Creating a spreadsheet of the expenses that can be reduced by subscribing to a call tracking service with a column for the multifaceted benefits of the easily accessed information on marketing ROI and customer history.