How Much Does Call Tracking Cost? Part 1 of 2
Actuaries have a formula for determining the cost of call tracking. It is a measurable commodity in that sense. Advertising firms feel the benefits far outweigh any cost incurred as it gives them measurable proof of the effectiveness of the marketing campaigns they sell to their clients. International enterprises look at tracking systems as a cost savings utility that prevents unnecessary drain of funds on unproductive ad campaigns. Call tracking has become an integral part of effective money management in all forms of internet advertising programs.
The database built by these systems activities also provides a powerful customer retention tool. In an economy where so many companies can provide the same services, customer satisfaction often is the determining factor in winning and retaining customers. Call centers with tracking technology excel in making clients feel their concerns are known and resolved with a single call.
The formula used for determining the cost of call tracking for a company:
- Cost = (Sum of Marketing Expenses) divided by (the Number of “good” Phone Calls Received Per Month)
Some service providers charge on a per minute basis that shrinks as volume increases. These online providers offer bulk rates and discounts for enterprise clients. Other providers offer monthly service packages for as little as $25. The large comprehensive marketing firms often offer call tracking services as a part of the free services bundle they provide their clients.
When determining the cost of call tracking it is important to factor in the benefits you gain and not just the base value set on the system as explained in How Much Does Call Tracking Cost Part 1 of 2. Read How Much Does Call Tracking cost Part 2 of 2 to find out more about call tracking systems and the costs associated with owning a system.