Advertising tracking

on Dec 22, 2009   ·   Call Tracking   ·   0 comments

Advertising tracking

Its almost 2010 as I write this article and performance marketing is all the rage as the recession forces businesses to use more cost effective and accountable means of advertising and acquiring new customers. It only makes sense, the days of rolling the dice with expensive non refundable advertising experiments are over. Budgets are tighter and results are in extremely high demand.

Advertising Tracking Call Report

Advertising Tracking Call Report


This demand for performance based marketing campaigns has driven internet advertising to the forefront of the marketing world with models such as pay per click, pay per lead, pay per action, and even pay per sale. As the offline advertising world transitions and even shrinks to meet the demands of this new economy new services and opportunities emerge.

Pay per call is growing offline advertising business model with businesses demanding pay for results ads. But I’m am not going to get into these companies. I want to tell you how to track you own offline advertising campaigns and do what the pay per call companies do well, advertising tracking.

It may seem complicated but its really not. You need to track your phone call response, walk in store response, and your online activity as a result of your advertising. Branding can be tracked by monitoring the increase response rates from all advertising in your branding regions. Lets talk about tracking phone calls.

Don’t ask your receptionist or sales people to ask how they heard about you. This leaves room for human error, omission, and even forgetful customers. Get a call tracking service which provides toll free and/or local numbers in your area code.

You order one tracking number for each of you advertising campaigns and even one for each advertising creative to conduct a/b testing of ads. These numbers report call details, durations, call recordings, caller geographic location, and other relevant info. Call tracking accounts can also build cost per call and ROI reports in real-time as your advertising hits the public.

The extra cost of a call tracking phone number vs a number from your phone company is small and the increase in performance from your advertising will more then make up for it.

For more information on Dynamic Interactive’s call tracking service call 1-888-313-9545 or visit our call tracking page.