How Did You Hear About Us… Part 1 of 2

on Oct 7, 2009   ·   Call Tracking   ·   0 comments

How Did You Hear About Us… Part 1 of 2
Do you know what youre missing without call tracking

Do you know what youre missing without call tracking

“How did you hear about us”, “are you calling from our Google or newspaper ad”, “where are you calling from”. Yes, we’ve heard them all when calling businesses and it sounds unprofessional. With call tracking you can focus more on the sale instead of gathering information on how they heard about you. If an ad is placed on Google, you can use a call tracking number to know which ad the customer saw that lead them to calling.

The software, in most cases, will gather information such as name, location (i.e. area code and/or state), and the phone number the person is calling from. This allows you to easily track multiple campaigns at once, all on the same platform. With easy to read statistics, you’ll immediately know which campaign is doing best and where to focus your marketing dollars.

With call tracking you get more control. If you wanted to see statistics previously with a regular phone company you’d have to call them, probably wait on a long hold queue, and they’d probably give you a long list of call logs that you have to sort through. What a waste!

Call tracking gathers information and gives you control as I stated here in How Did You Hear About Us Part 1 of 2, though it offers so much more than that especially when compared to a regular 800 number. Find out how in the next part of this post, How Did You Hear About Us Part 2 of 2.