Social Network Marketing, Branding and Halloween

Halloween can poke fun at your marketing for free

You are probably wondering what social network marketing, branding and Halloween costumes have in common. They are all about imagery, conception and design for one, each dealing with repetition and familiarity.

Once your company or product has a reputation through design it has become a brand. A great example is Facebook, a social networking giant that has marketed itself so well that their brand gets recognition amongst the masses even on Halloween.

Not a bad idea because just like marketing and branding, these costumes are interactive experiences that stand out amongst the others. Another company that has marketed its way into our hearts is Twitter, they have branded themselves through blue tweeting birds, the “fail whale” and now even through “follow me” stalkings.

Above is my nominee for worse costume of 2009. Some great branding ideas were never meant to be converted into Halloween costumes. Twitter took something that is detrimental to an internet applications well being and turned it into an internet meme, the fail whale, too bad the same could not be said about the costume.

So if you are starting your online branding campaign, or offline branding campaign, remember to create an interactive concept in which your clients or potential clients can remember you as well as virally spread your company/products.