Setting Up Compliant Voice Broadcasting Campaigns
If you’re thinking about using voice broadcasting (VB) as a method to reach your audience, there are a few key components to keep in mind when setting up a compliant VB campaign. We will cover some of the most common elements found in VB to ensure you get the most out of your marketing dollars. Keep in mind that laws and regulations vary from state to state and you should be aware of those guidelines.
By providing an opt-in list, you increase the chances of having a successful marketing campaign. These recipients will be expecting your call and will be ready to take action, whether it’s pressing 1 to speak to a representative, call back a phone number, or visit a website. Having your own opt-in list also indicates that you have consent from the recipient to receive calls from you. This can be done by providing a list of your own clients or expressed written consent. Evidently calling the Federal Do Not Call Registry is illegal and should not dialed under any circumstance. Which is why having an opt-in list is the extremely important to ensure compliance.
If you’re sending out a VB campaign, make sure you have a legitimately working number. You should not display a caller ID that is not yours or a number that does not work. It cannot be all 0s, be a counterfeit number or have it read as “not available”. However, you can display letters, such as the name associated with the number. Do not be misled. Something as minor as the caller ID can have severe repercussions not done properly and should be taken seriously.
Finally, we come to the most essential element of your campaign, the message. What you say in the message will have the biggest influence as to whether you have a successful or unsuccessful campaign. When the call is received, the opening sentence should state who you are, the reason for the call, in a clear and concise manner. In addition, the message must be true. This means you can’t give false information about yourself, your business, or the intention of the call. It goes without saying that the broadcast cannot be offensive. Lastly, you must include an opt-out digit. You need to provide an opt-out option to your recipients because if they keep getting unwanted calls, this will be labeled as abuse. As you can see, it is extremely important to spend time writing and revising your script to get the most responses.
As with any kind of marketing, VB has strict rules as to what you can and can’t do. The points included in the article are mere basic elements. Each state has their own unique set of laws and regulations, which should be looked over if you plan to broadcast in an unknown area. When VB is done right it can be a very advantageous method of marketing that can save you time, money, and streamline your process.