Saving Money on Small Business Advertising
Many small businesses in America today are still in the 1990s when it comes to advertising. Many are still relying on the old forms on marketing and some are not marketing at all. This pattern of slow adoption of new marketing techniques has been evident with all the small businesses struggling to stay afloat in this challenging economy.
I have recently helped some small business owners in my spar time to get setup with some performance marketing which, I as a small business owner had taken for granted thinking that everyone was already on the 2010 marketing bandwagon. But to my surprise a little performance marketing on a limited budget was able to drive in more sales with a overall 30% increase in same store sales from the same time period in the previous year.
The conclusion I drew is that most small companies can be greatly impacted in a positive way by some new marketing. And also began to realize that many small companies were not taking advantage of the great tools available to not only market but to make sure that the marketing budgets that are putting out are bringing in a good ROI.
This is not complicated as many initially think. In one specific case I was able to blow away sales at a local flower shop in comparison to the control group by implementing a SEM pay per click campaign, with a call tracking number, and a voice broadcasting to stay in touch with customers and increase repeat business.
A call tracking number told us exactly how many people were calling in and ordering from the website and search marketing ads. The voice broadcast was able to keep existing customers updated on specials and holidays approaching. Well the results spoke for themselves.
This is just a small example of how marketing methods of the 21st century can be easily implemented to old fashion businesses and incredible results can come as a result of it.