Why is Call Tracking Good for Advertisers Part 1 of 2

on Sep 16, 2009   ·   Call Tracking   ·   0 comments

Why is Call Tracking Good for Advertisers Part 1 of 2
Think inside the booth

Think inside the booth

Since the advent of call tracking in the 90’s gathering ROI statistics on marketing campaigns through call tracking has gained strength among advertisers and marketers.  Because call tracking streamlines the gathering of information, advertisers see the value of this cost-effective technology. It also allows advertisers to keep track of multiple campaigns at once, which immediately displays how they should concentrate their marketing dollars for optimum results. This helps the advertiser maximize campaign strategies by understanding where the best results come from by assigning different phone numbers to different campaigns. Not only can you track a campaigns response from external factors, but also by the performance of your sales team. With call tracking you are able to playback and review phone conversations, which can be used to improve closing ratios or other training purposes.

As advertisers create a higher demand for this technology the cost of call tracking is reduced. This is good for a marketer with a small business seeking big results. Since call tracking is of such low cost, more advertisers are turning to this easy to use software, which doesn’t hurt their marketing budget and in return gain valuable insight on their target audience, ROI statistics in real-time, and understand how they’ve positioned themselves among the competition. In understanding the value of call tracking and figuring out whether to implement it into your marketing program, consider the elements it offers for the price you pay.

So basically call tracking streamlines information gathering. Its proven so useful that it is rapidly gaining recognition as a vital business tool. Read Why is Call Tracking Good for Advertisers Part 2 of 2 to find out more about call tracking’s benefits.