How Call Tracking Can Boost ROI Part 2 of 2
This is the follow-up to How Call Tracking Can Boost ROI Part 1 of 2. As discussed in Part 1, call tracking can dramatically increase ROI through evaluation of your marketing strategies. In addition,it can also optimize ROI through sales team evaluations as well as the collaborative efforts of your marketing strategies along with your sales team.
Tighten up that sales team. A great way to boost ROI is to optimize your sales floor. A call tracking system can show you which employees are wasting your costly leads. Amongst the detailed statistics you can see call durations to see if your salesmen are building the rapport they need to close large clients. Listening in to their recorded sales pitch allows you to monitor their attitude as well as their knowledge of the product. Not to mention freeing up a computer and phone line for a well rounded employee is a definite increase to your ROI.
Advertising works only if you can close the deal and everyone knows it. Put your money where your mouth is and focus on advertising campaigns that your team can sell. Utilizing call tracking software you can find out which advertising campaigns are getting closed by your team. This allows you to not only increase your team’s efficiency but increase your advertising’s efficiency for your business specifically. Optimizing your marketing investments based on your team’s performance allows for greater returns on your advertising and your business in general.
So how does call tracking boost ROI?
- One person can track a whole team
- Better market targeting
- Increased closing ratios
- Market towards your team’s strengths
If you want to boost your return on investment then you should be using a call tracking system. There is no better way to optimize your business with such a low amount of overhead. You could spend countless hours tracking marketing manually or gauging your employees with a watchful eye. That’s a suckers bet though, time is money but money does not buy time. Shouldn’t you be spending more time with your family and friends anyway?