How Call Tracking Can Boost ROI Part 1 of 2

on Sep 15, 2009   ·   Call Tracking   ·   0 comments

How Call Tracking Can Boost ROI Part 1 of 2
Dont let your leads walk away. Track your incoming calls

Dont let your leads walk away. Track your incoming calls

Money talks while inefficient advertising walks. Any business small or large should be advertising, not to mention marketing themselves. Have you ever heard the expression practice makes perfect? Well, it does not if you are practicing something incorrectly. Similar words can be said about advertising. The point is, you want to maximize your return on investment (ROI) when spending money on advertising and of course when running a sales team. Call tracking can boost ROI through optimization; using it as a tool to evaluate your marketing.

Advertising mediums you can track:

  • Direct Mail
  • Pay Per Click
  • Website
  • Publications, Radio & Television
  • Any advertising leading to a phone call

Marketing correctly to the right audience can increase your ROI dramatically. Using a tracking system you can discover which advertising mediums are getting the most attention and focus more on them. You can track geographically which campaigns are receiving larger responses, allowing you to target more promising marketing locations or specialize your advertising per area. Also, everyone knows that these days internet marketing is everywhere. With the advancements in call tracking you can track spatially where you are getting the most response on your website as well as the quality of the response you receive.

We have just finished discussing how call tracking can increase ROI by utilizing it as a marketing evaluation tool. This concludes How Call Tracking Can Boost ROI Part 1 of 2. How Call Tracking Can Boost ROI Part 2 of 2 will further discuss how call tracking can boost ROI by evaluating your sales team and the collaborative efforts of your marketing strategies along with your sales team.