What is Call Tracking in 2009? Part 2 of 2

on Nov 13, 2009   ·   Call Tracking   ·   1 comment

What is Call Tracking in 2009? Part 2 of 2
Focus on Call Tracking Analytics

Focus on Call Tracking Analytics

If you have read What is Call Tracking in 2009? Part 1 of 2 then you know the basics of a call tracking system today but what about the simplicity involved with getting call tracking software setup, what kinds of call tracking are there? I will explain that in this post What is Call Tracking in 2009? Part 2 of 2.

Call tracking can be as simple as taking 10 or 15 minutes to sign up with an internet based call tracking service. Printing and/or distributing the media with the unique telephone numbers assigned to the product or sales line is then possible.  The services company channels all the calls through their telephony equipment and forward the calls and information to the proper department while recording the automatically collected information in the database.  This database is maintained on their servers and can be accessed by the corporate personnel assigned privileges.

  • Offline call tracking: Offline call tracking is often the use of a unique phone number, assigned a 4 to 10 digit DNIS number, being used by each advertising campaign.  The number used for Direct/Printed mail, television or radio ads, or billboard is recognized by the telephone switch taking the incoming call.  Most call tracking software or services compile the data and create reports to be reviewed by management to determine the interest generated or sales of specific advertising avenues.
  • Online call tracking: When using a call tracking system in conjunction with your activities online there is a single line of code that needs to be added to every page on the website.  After doing this once it is not necessary to do it again.  The code tracks the call or contact back to the source of the contact.  Pay per click, banners, video, social networking sites, newsletters and email campaigns are examples of online sources of consumer contact points.

Security and Confidentiality:
The remote housing of corporate client information is the most commonly voiced concern about this type of call tracking. Security and confidentiality is maintained by the third party service provider.  The ongoing server and software maintenance demands are met by their technicians which can be a huge advantage to companies that do not have the resources to maintain their own IT department.

Do you think that security is a big issue when it comes to using a call tracking system? Any ideas of how to combat these security issues? Leave a comment, let us know your thoughts on how to improve security when utilizing call tracking software in 2010.