Why Spend Extra Money on Call Tracking? Part 2 of 2
Top retailers and service providers have been using call tracking as explained in Why Spend Extra Money on Call Tracking Part 1 of 2, but are you utilizing a call tracking system yet? Read more about call tracking and why you should spend the extra money on a tool that will optimize your business in this post, Why Spend Extra Money on Call Tracking Part 2 of 2.
Besides providing a method for tracking the exact source of sales leads which allows companies to cut spending on non-effective advertizing, call tracking has streamlined the data gathering procedure into a nearly automatic process that occurs the minute a consumer dials the unique contact number generated dynamically when the keyword, adword, or marketing image is clicked on.
Look at the cost of the time invested in collecting, correlating and creating meaningful reports when pondering why to spend the extra money on call tracking. Analyzing the ROI for ad campaigns by any other process manually is a far greater cost than the price of implementing a call tracking service. The central database populated with records created in the clients system the minute the phone number is connected supplies the customers’ name, phone number and advertising source with a mouse click. The central database can also be used by customer service representatives in call center environments to resolve customer issues quickly also.
Billions of dollars are spent on advertising every year by businesses in multiple marketing campaigns from sources ranging from eCommerce Google Pay Per Click adwords, online social networks, radio, print and television. Through the use of unique toll free numbers that are tied to the marketing strategy that generates the contact call tracking provides a method of accurately formulating the true ROI. The elimination of the need for maintaining expensive banks of phone numbers alone can pay for many call tracking services.
Corporations no longer ask why spend the extra money on call tracking.