Why Spend Extra Money on Call Tracking? Part 1 of 2
When top retail and service companies posed the question, “Why spend the extra money on call tracking?” the marketing firms that originally recommended the purchase of this service in the 1990’s were armed only with concepts and projected figures of what call tracking could do for their bottom line. Today only newcomers to eCommerce ask why spend the extra money on call tracking. The question lately is why waste marketing dollars that call tracking can save? Why risk customer satisfaction decline when it is so easy to prevent?
Getting a solid return on investment figures for the variety of marketing campaigns used to promote products and services has always been a serious challenge. Call tracking has proven itself an excellent method for effectively and economically tracing conversions back to their source even when multiple marketing activities are running at the same time.
In 1997 press releases predicted that automated call tracking would usher in a new era of marketing strategies based on the ability to precisely measure the effectiveness of online marketing campaigns. In just over ten years call tracking has established itself as one of the most important methods of monitoring the effectiveness of expensive ad campaigns as well as a valuable tool in maintaining customer satisfaction. So much so that improving the range of applications call tracking can be applied to can win a prestigious technological award. In June of 2009 a small United Kingdom software company, AdInsight Limited, won the Best Newcomer Award at the Big Chip Awards for the barrier breaking advancements they made in call tracking technology in 2008.
Systems like these have proven successful for many companies in the past, so the question is not why but how to spend the extra money on call tracking. Read Why Spend Extra Money on Call Tracking Part 2 of 2 for more answers about the benefits of using call tracking software.