Call Tracking for Lawyers Part 1 of 2
Whether it is a big or small law firm, most likely those lawyers are going to want to know what areas are the best to target, and what kind of advertising is going to work best for their particular firm. A good way to find out this valuable information would be to get on board with a complex, yet simple to use, device called call tracking. This helpful tool determines how many calls are coming in, how long the phone call is, where the phone call is coming from and what the phone call is regarding.
You will know which placed advertisements are generating the most incoming calls. There is no researching to be made and no writing calls or messages on sticky notes, which could easily be lost. Once a call comes in it is automatically stored on to your own personal call tracking account that you can easily access with a username and password.
Not only does call tracking give you the important information about where and when you are receiving these inbound calls but it will also gives you your return on investment (ROI). Call tracking allows you to see which ads are bringing the most business in along with how much money you are making off of each ad, and more importantly how much you are losing to the unattractive ads that are being placed.
Call tracking helps lawyers track their advertising but that is not the only use for these systems. Call Tracking for Lawyers Part 2 of 2 will explain more about how tracking software can benefit lawyers from within their office.