Call Tracking For Flyer Marketing Part 1 of 2
Whether flyers are getting passed out door to door, passed out at the mall or left at a coffee shop, flyer marketing can be cost effective and produce a generous amount of leads. Marketing to multiple geographic areas is going to bring more leads. However, not knowing which areas are producing revenue is where flyer marketing becomes a cost rather than a profit. Tracking the return on investments (ROI) from this particular type of marketing can be very time consuming and sometimes inaccurate. Call tracking software provides advertisers with ROI reports and geographic reports. What does this mean to an advertiser? This means more leads at a lower cost!
Call Tracking Reports
- ROI Reports
- Geographic Reports
Any time there is money being spent on advertising it is absolutely essential to track the amount of leads a marketing campaign generates. Tracking software will provide one or thousands of toll free numbers allowing each flyer to have its own phone number. When a customer calls the provided toll free number the call is routed to the company. Once a call is placed, the company has real time access to the customer’s phone number, duration of the call, which employee took the call, which flyer produced the lead, and a recording of the phone call. With a geographic report as well as an ROI report, it is easy to determine whether or not to continue particular flyers based on location and leads created.
This concludes Call Tracking for Flyer Marketing Part 1 of 2. Check out Call Tracking for Flyer Marketing Part 2 of 2 where I talk about the more advanced aspects of call tracking for flyer marketing.