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Dynamic Interactive Blog
Twitter Optimization turns your tweets into traffic
Amongst all the social network hype how do you know which ones to use and which ones to avoid? You are probably asking yourself, “how can Twitter be used as a marketing tool?” “Is Twitter effective for marketing?” Using social media optimization you can turn it into one. I will explain how to build a Twitter following while optimizing your Tweets to drive traffic to your sites.
The first part of optimizing your Twitter account starts with followers. If you have no one following you how will they read the content and spread interesting posts for you? Avoid following people that spam content you do not want and follow people of interest to you personally and professionally, not only will this spread your reach on the network but it will also give you a more personal appearance. Once you are following a good amount of people and have followers of your own you should retweet information that you feel is important to you, either professionally or personally. This will promote retweets of your content while showing your interest in the community.
Optimizing your tweets is a very important step in using Twitter as a marketing tool. Your tweets should be short enough to be “retweeted” by your followers, leaving room for “RT @yourname”. Also, create tweets that are intriguing, they will yield more response. If you are talking about a new product do not tweet “new product available: product name,” you should make it more interesting like “Watch Out (Competitor), Here Comes the Future.” Another tip is to capitalize your tweets as if they were titles, this creates demand and begs for attention. Links, links, links… after all a tweet is only so long, use sites like Bit.Ly to create short links to your blog posts and web pages allowing your followers who want more to get the info they desire.
Tweet Optimizations
- Shorten tweets for retweeting
- Create intriguing tweet titles
- Capitalize your tweets like titles
- Links, links, links
The ultimate goal of microblogging is to drive traffic to your website or blog. This is where people will find more useful and informative content, using Twitter only as a catalog for quick indexing. By growing your community and optimizing your tweets you will see more traffic flowing to your web pages from Twitter. What you do with the traffic is up to you but I would suggest providing content that shows authority in your industry and ultimately sells your products or services.
Related posts:
- How To: Create a Twitter Following for Marketing
- Social Media Optimization: Tweetdeck and Bit.ly
- Web Design and Social Network Marketing
- Social Network Marketing, Branding and Halloween
- Dynamic Marketing Blog Wrap Up Week 9
Tags: Social Media Optimization, Social Network Marketing, Twitter, Twitter Marketing
