Posts Tagged ‘ROI Call Tracking’

Call Tracking for Home Based Businesses Part 1 of 2

Monday, October 12th, 2009
Capure Leads with Call tracking Software

Capure Leads with Call tracking Software

Even though your home based business is not run out of an office or may have little to no employees, it’s still your business. Sometimes small business owners won’t invest in the tools that propel them to great success, because they see themselves as only a “home based business”. If you plan to run a business, whether you’re home based or a huge corporation, you will get calls… especially if you’re running several ads in the newspapers, magazines, television, and/or radio. So how will you track your return on investment (ROI), closing ratios, and more importantly how will you know where and how to focus your marketing dollars? Well, let me introduce to you Call Tracking.

Call tracking has been around since the early 90’s but up until recently, with the evolution of technology and the internet, it has changed the way we optimize our business into a more streamlined fashion. This tracking software was designed to make it easy for any business owner to track single or multiple marketing campaigns at a time, give stats on how the responses are, and track calls coming in from different ads. For a home based business this can be quite a stressful task which allows too much wasted energy on just crunching the numbers of your marketing analysis.

It is important to track your business but it takes time. Now that you know the importance of call tracking, read Call Tracking for a Home Based Business Part 2 of 2 to find out more about the systems benefits.

Tags: Advertisement Call Tracking, Call Tracking, Marketing Analytics, ROI Call Tracking
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Is Call Tracking Worth the Money?

Friday, October 9th, 2009
Call tracking can be integrated with any phone system

Call tracking can be integrated with any phone system

As companies begin to explore the vast array of marketing tools, one word keeps popping up in conversation; call tracking. Call tracking allows marketers to understand how well their campaigns are performing by assigning multiple tracking numbers to different marketing avenues and observe the results on a single web based application. With detailed reports in real-time, you’re marketing department will soundly come to conclusions from thorough examination of analytics. The question is; is call tracking really worth it? Well let’s find out!

Whether you own a small business or a large corporation, call tracking has a lot to offer in helping your business stay on target with your growth expectations. Many hours of information gathering and number crunching have been spent to know how well a marketing campaign is doing and whether you’re focusing your marketing dollars in the right places. 

Some key reporting features from Call Tracking

  • Cost per call
  • Average call duration
  • Heaviest call times
  • Unique call tracking
  • Call source (i.e. state and/or area code)
  • Return On Investment (ROI) tracking

It’s easy to see how call tracking software can develop your company, while relieving much of the stress/man hours collecting and calculating statistics to find out whether you’re business is heading in the right direction.

Sure, you can get a regular 800 number from the phone company, but how well is it going to work for you? They certainly do not provide as much useful information as call tracking. Not only is call tracking great for measuring marketing statistics, but it is well-designed for internal use. This can be applied for quality control, sales and customer service training, and record phone conversations for later review. As call tracking software advances, more features are implemented to further streamline your workflow that allows you to focus more on building your business.

So is call tracking worth it? Well if you’re looking to expand, strengthen, and streamline your business, I’d say yes! I say yes because call tracking will hold everyone accountable and you’ll know exactly who needs to stay or get off the bus. Sure an 800 number may be cheaper, but investing a few extra dollars a month for a wealth of information is well worth it. In this competitive marketing environment your team needs to stay on top of current trends and technologies to stay afloat and what better way to begin than with call tracking.

Tags: Advertisement Call Tracking, Call Analytics, Call Tracking, Marketing Analytics, ROI Call Tracking
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Call Tracking for Lawyers Part 2 of 2

Thursday, October 8th, 2009
Focused Call Analytics

Focused Call Analytics

So you can track your advertising as discussed in Call Tracking for Lawyers Part 1 of 2 but what if your advertising already works for you as a lawyer and you don’t care to optimize it? Well you can also use call tracking for quality control within your office.

A great asset that call tracking brings to the table is that it records all of your calls so you can hear exactly what employees in your firm are saying to your clients and how they are handling their conversations. Dealing with heated topics in stressful situations or with legal issues can leave your clients unhappy and tense.  Making sure your employees are keeping their cool and handling certain situations appropriately is very important in running a professional law firm. With call tracking the employer will be able to make sure that conversations are going smoothly and will also be able to train their employees on how exactly they want each situation handled by being able to listen in and monitor each conversation.

There are only perks to having call tracking, it gives you the information you want and need to be a successful law firm or lawyer. There is tons of competition in a lawyer’s world and with call tracking you will be ahead of the game and be able to target the right areas, have knowledge of which ads are generating the most business, keep track of your ROI and be able to monitor your employees anywhere at any time with an account, a username and a password.  Call tracking is the right direction to go in any law firm or with any lawyer, don’t be the last one and don’t object to this great deal.

Tags: Advertisement Call Tracking, Call Tracking, Marketing Analytics, ROI Call Tracking
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Call Tracking for Lawyers Part 1 of 2

Thursday, October 8th, 2009
Chilling Analytics Data - Call Tracking

Chilling Analytics Data - Call Tracking

Whether it is a big or small law firm, most likely those lawyers are going to want to know what areas are the best to target, and what kind of advertising is going to work best for their particular firm.  A good way to find out this valuable information would be to get on board with a complex, yet simple to use, device called call tracking.  This helpful tool determines how many calls are coming in, how long the phone call is, where the phone call is coming from and what the phone call is regarding.

You will know which placed advertisements are generating the most incoming calls.  There is no researching to be made and no writing calls or messages on sticky notes, which could easily be lost.  Once a call comes in it is automatically stored on to your own personal call tracking account that you can easily access with a username and password.

Not only does call tracking give you the important information about where and when you are receiving these inbound calls but it will also gives you your return on investment (ROI).  Call tracking allows you to see which ads are bringing the most business in along with how much money you are making off of each ad, and more importantly how much you are losing to the unattractive ads that are being placed.

Call tracking helps lawyers track their advertising but that is not the only use for these systems. Call Tracking for Lawyers Part 2 of 2 will explain more about how tracking software can benefit lawyers from within their office.

Tags: Advertisement Call Tracking, Call Tracking, Marketing Analytics, ROI Call Tracking
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Call Tracking For Small Businesses Part 1 of 2

Tuesday, September 29th, 2009
Call Tracking Surveillance System

Call Tracking Surveillance System

The telephone company has made it expensive to receive toll free numbers, and almost impossible to receive a call list for those toll free numbers. A small business owner cannot afford the time or money dealing with the phone company. Call tracking offers affordable toll free numbers and the ability to track leads, returns on investments, as well as many other useful reports. As the use of technology becomes a demand and not just a possibility, web based software is hitting the doorstep of almost every company in existence!

When a business has multiple toll free numbers routed to one phone line there is no way to know where the lead was generated. With tracking software no matter how many toll free numbers a business is using, as soon as the phone rings, the call is tracked and the data from that call is recorded.

Tracking leads and eliminating advertising campaigns that are not bringing any profit is one way to boost your ROI (return on investment). Call tracking provides ROI reports with real time analytics. This web based software tracks every call that comes in, it records the advertising campaign it was generated from, and the caller’s phone number. If a customer makes more than one phone call the software recognizes it and still only counts it as one lead. Thus, accurately receiving and recording the analytics in order to provide ROI reports that give a business owner the statistics necessary when making another investment.

In closing, don’t have your tracking done by the phone company. If you want real-time ROI tracking on multiple phone numbers and campaigns then you need call tracking software. Read Call Tracking for Small Businesses Part 2 of 2 to find out how tracking works for you and can be used for quality control.

Tags: Call Tracking, ROI Call Tracking
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Call Tracking For Flyer Marketing Part 2 of 2

Monday, September 21st, 2009
Focused Call Analytics

Focused Call Analytics

Call tracking software makes flyer marketing effective as I said in Call Tracking for Flyer Marketing Part 1 of 2. Now I will discuss more in depth how call tracking for flyer marketing can increase employee quality as well as ROI.

Flyers can be used in many different ways. One method is sales people passing out flyers at a trade show, or even while having lunch. Promoting is one of the fundamentals when attempting to bring numerous customers to a business. Tracking reports on the advertising and sales skills of an employee is vital. Businesses make an investment on every person that they employee, along with any investment the end result should always go above and beyond the initial expectations.

Call tracking gives any company that has an account a quick easy and accurate approach to achieving a large ROI. With tracking software becoming a part of every business around the world, it is becoming obvious how profitable and productive it actually is. Utilize tracking software and make an investment that is going to offer more than just one return!

Tags: Call Tracking, Direct Mail, Direct Marketing, ROI Call Tracking
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Call Tracking For Flyer Marketing Part 1 of 2

Monday, September 21st, 2009
Chilling Analytics Data - Call Tracking

Chilling Analytics Data - Call Tracking

Whether flyers are getting passed out door to door, passed out at the mall or left at a coffee shop, flyer marketing can be cost effective and produce a generous amount of leads. Marketing to multiple geographic areas is going to bring more leads. However, not knowing which areas are producing revenue is where flyer marketing becomes a cost rather than a profit. Tracking the return on investments (ROI) from this particular type of marketing can be very time consuming and sometimes inaccurate. Call tracking software provides advertisers with ROI reports and geographic reports. What does this mean to an advertiser? This means more leads at a lower cost!

Call Tracking Reports

  • ROI Reports
  • Geographic Reports

Any time there is money being spent on advertising it is absolutely essential to track the amount of leads a marketing campaign generates. Tracking software will provide one or thousands of toll free numbers allowing each flyer to have its own phone number. When a customer calls the provided toll free number the call is routed to the company. Once a call is placed, the company has real time access to the customer’s phone number, duration of the call, which employee took the call, which flyer produced the lead, and a recording of the phone call.  With a geographic report as well as an ROI report, it is easy to determine whether or not to continue particular flyers based on location and leads created.

This concludes Call Tracking for Flyer Marketing Part 1 of 2. Check out Call Tracking for Flyer Marketing Part 2 of 2 where I talk about the more advanced aspects of call tracking for flyer marketing.

Tags: Call Tracking, Direct Mail, Direct Marketing, ROI Call Tracking
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Call Tracking for Dentists Part 2 of 2

Thursday, September 17th, 2009
Call Tracking can be integrated with any phone system

Call Tracking can be integrated with any phone system

So you are going to advertise cause you read about how it can impact your business in Call Tracking for Dentists Part 1 of 2 but you don’t have any idea where to start. The following will tell you how call tracking can help you save money on advertising.

The question you need to answer is where do I advertise? Magazines, mailers, radio, TV, all advertising will help gain business. This is where call tracking comes in to play.

  • Which advertisement works best
  • What medium is getting a response
  • Which ad is generating more business

After a business advertises, putting themselves out on the market, most likely they will want to know which ad is bringing in the most clients. With call tracking this information is tracked for you and simple to view. Each call that comes in for a specific ad is recorded and monitored. You will know how that potential patient found out about their practice, where they saw the ad and what about the ad attracted them.  Dentists can also find out their return on investment (ROI) through the call tracking system, and stop wasting time and money on ads that are not working while focusing on the ones that are bringing in the new patients.

Advertising Mediums Tracked With Call Tracking

  • Magazines
  • Mailers
  • Radio
  • TV
  • Any ad yielding calls…

Dentist’s who use advertising and put themselves out on the market, then add call tracking to the equation are bound to generate more patients and be more successful than without it, hands down. At the end of the day when all is said and done, marketing and call tracking is a team that always reaches its goal.

Tags: Advertisement Call Tracking, Call Analytics, Call Tracking, Direct Marketing, Marketing Analytics, ROI Call Tracking
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Why You Should Use Call Tracking Part 2 of 2

Thursday, September 17th, 2009
Keep on track with Call Tracking

Keep on track with Call Tracking

If you have read Why You Should Use Call Tracking Part 1 of 2 then you know the basic uses of call tracking. Now I would like to explain more in depth why these uses are so helpful as well as some key features a call tracking system offers.

A few examples of who uses call tracking are call centers, marketers managing multiple campaigns, and even small local shops. It’s not hard to see why so many types of businesses use call tracking. It doesn’t take a computer savvy individual to learn the functions of call tracking and yet it still makes them seem like marketing gurus .It’s like having a marketing team with available answers a few clicks away. Any company taking their business serious should consider the potential of call tracking. Not to mention you can log into your call tracking account from your computer or mobile device, which makes having control while on the go easy.

Call tracking boasts many features that will help any size business. One feature a tracking system utilizes that will help anyone’s business is real-time reports. It allows you to see what campaigns are doing well, which do poorly, and where you can best concentrate your marketing dollars. Most call tracking platforms have graphing abilities to visually show how your money is being spent. If you decide to add another tracking number, you can simply log on to your account and add an extra line, usually without having to talk to any customer support or sale representative, and within seconds you have another line available. If you need to go back to a previous phone conversation, depending on the platforms terms, you can go back by date, length, or campaign name and download a copy of that conversation. This is great for quality control or sales training purposes. It’s such a useful tool, for many reasons. I believe once you get into a good call tracking system, you won’t do business with out it.

Tags: Call Tracking, Direct Marketing, ROI Call Tracking
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Why You Should Use Call Tracking Part 1 of 2

Thursday, September 17th, 2009
New technology is calling

New technology is calling

Call tracking has become quite an attractive piece of software that more businesses, from small companies to large corporations, are using it in their day to day activities. The great thing this is that this technology is not expensive compared to the amount of information and tracking of stats call tracking gives. This is definitely not something you can get from a regular phone company and if it is possible to get this information from them then it is definitely not streamlined. You’ll probably have to call and wait in a long hold queue just to get sent a long list of call logs that you have to manually sort out. What a waste of time!

Uses for Call Tracking Technology

  • Tracking calls
  • Streamline marketing response reporting
  • Returns on investments (ROI)
  • Closing ratios
  • Sales and customer services training
  • Quality control
  • Multiple campaign tracking

That is it for Why You Should Use Call Tracking Part 1 of 2, I have spoken about call tracking’s many uses within any size company. Read Why You Should Use Call Tracking Part 2 of 2 to see why these uses for call tracking help businesses so much.

Tags: Call Tracking, Direct Marketing, ROI Call Tracking
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