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If you have read Call Tracking for Indian Call Centers Part 1 of 2 then you already know about some of the reporting features offered by a tracking system. Call Tracking for Indian Call Centers Part 2 of 2 will explain how to utilize the system for optimization of your call center.
Posts Tagged ‘ROI Call Tracking’
Call Tracking for Indian Call Centers Part 2 of 2
Tuesday, December 1st, 2009Call Tracking for TV Advertising Part 2 of 2
Wednesday, November 25th, 2009
Keep focused on your company with call tracking software
Finding out which television advertisements are performing is only the beginning of using call tracking software to optimize your business as explained in Call Tracking for TV Advertising Part 1 of 2. Now I will explain how you can use the information gathered by call tracking to increase your marketing return in Call Tracking for TV Advertising Part 2 of 2.
Once you discover which TV ads work best, call tracking will then monitor all the calls that come in, based on that ad, and will calculate your return on investment (ROI), best response from state and/or area code, record the phone conversation, track unique calls, heaviest call times and much more! Because this call application is web based, you can log in from anywhere and manage your account and export stats and mp3 recordings from specific TV advertising campaigns. The good thing about call tracking is that it helps any marketer, whether novice or seasoned, to generate a good marketing ad and keep track of multiple campaigns at once on the same application.
Sure, you can get a regular 800 number from the phone company, but you probably will not get any of the details from your campaigns as well as call tracking does. Call tracking helps to decrease time, save money and be much more precise in calculating from your marketing efforts. Once you have used call tracking and discovered the best way to utilize this tool, you will not return for a regular 800 from the phone company because it just won’t do for your business.
Why Spend Extra Money on Call Tracking? Part 2 of 2
Wednesday, November 18th, 2009
New technology is calling
Top retailers and service providers have been using call tracking as explained in Why Spend Extra Money on Call Tracking Part 1 of 2, but are you utilizing a call tracking system yet? Read more about call tracking and why you should spend the extra money on a tool that will optimize your business in this post, Why Spend Extra Money on Call Tracking Part 2 of 2.
Besides providing a method for tracking the exact source of sales leads which allows companies to cut spending on non-effective advertizing, call tracking has streamlined the data gathering procedure into a nearly automatic process that occurs the minute a consumer dials the unique contact number generated dynamically when the keyword, adword, or marketing image is clicked on.
Look at the cost of the time invested in collecting, correlating and creating meaningful reports when pondering why to spend the extra money on call tracking. Analyzing the ROI for ad campaigns by any other process manually is a far greater cost than the price of implementing a call tracking service. The central database populated with records created in the clients system the minute the phone number is connected supplies the customers’ name, phone number and advertising source with a mouse click. The central database can also be used by customer service representatives in call center environments to resolve customer issues quickly also.
Billions of dollars are spent on advertising every year by businesses in multiple marketing campaigns from sources ranging from eCommerce Google Pay Per Click adwords, online social networks, radio, print and television. Through the use of unique toll free numbers that are tied to the marketing strategy that generates the contact call tracking provides a method of accurately formulating the true ROI. The elimination of the need for maintaining expensive banks of phone numbers alone can pay for many call tracking services.
Corporations no longer ask why spend the extra money on call tracking.
Why Spend Extra Money on Call Tracking? Part 1 of 2
Tuesday, November 17th, 2009
Track calls from anywhere that are calling from any type of connection
When top retail and service companies posed the question, “Why spend the extra money on call tracking?” the marketing firms that originally recommended the purchase of this service in the 1990’s were armed only with concepts and projected figures of what call tracking could do for their bottom line. Today only newcomers to eCommerce ask why spend the extra money on call tracking. The question lately is why waste marketing dollars that call tracking can save? Why risk customer satisfaction decline when it is so easy to prevent?
Getting a solid return on investment figures for the variety of marketing campaigns used to promote products and services has always been a serious challenge. Call tracking has proven itself an excellent method for effectively and economically tracing conversions back to their source even when multiple marketing activities are running at the same time.
In 1997 press releases predicted that automated call tracking would usher in a new era of marketing strategies based on the ability to precisely measure the effectiveness of online marketing campaigns. In just over ten years call tracking has established itself as one of the most important methods of monitoring the effectiveness of expensive ad campaigns as well as a valuable tool in maintaining customer satisfaction. So much so that improving the range of applications call tracking can be applied to can win a prestigious technological award. In June of 2009 a small United Kingdom software company, AdInsight Limited, won the Best Newcomer Award at the Big Chip Awards for the barrier breaking advancements they made in call tracking technology in 2008.
Systems like these have proven successful for many companies in the past, so the question is not why but how to spend the extra money on call tracking. Read Why Spend Extra Money on Call Tracking Part 2 of 2 for more answers about the benefits of using call tracking software.
What is Call Tracking in 2009? Part 1 of 2
Thursday, November 12th, 2009
The road to success starts with Call Tracking
Call tracking is the automated collection of data from each incoming telephone call received. The days of each customer service representative keeping a manual telephone log, taking notes on the content of a call, creating a tickler file to follow up on the conversation and then compiling the information for management on their time management or sales results can be things of the past when a call tracking service or system is activated on product lines or sales campaigns.
Call tracking generally involves a central database of client information, issues, call history and incident resolution details that is accessible by approved customer service representatives or sales people as well as the coordination of a call tracking number or dialed number identification service (DNIS) that is examined and identified by the telephone switch that receives the call.
Data including the product line, callers name, phone number, address is recorded as the software determines where to route the call within the company structure. The information on the call is added to the clients existing records if one is already in the database or a new record is created. The information is then available to the sales or customer service person on their computer screen.
This is the basics of what call tracking has consisted of in 2009, find out more about the different types of call tracking and how easily it can be used today by reading What is Call Tracking in 2009? Part 2 of 2.
Call Tracking for Magazine Advertising
Monday, November 9th, 2009
Call Tracking Captures Leads
Call tracking is a great marketing tool for measuring the success of any campaign while managing multiple ads on the same platform at once. This tracking application has helped many marketers, from the novice to the expert alike, by giving them a much clearer picture of how their campaigns are performing and providing detailed statistics to draw sound conclusions from. Tracking systems are also great for keeping track of customer service quality control and training your sales force. Much can be taken from call tracking by utilizing its key features which will assist your magazine advertising and maximize your results.
As you begin placing multiple magazine ads, you’ll want to make sure you get the most out of your marketing dollars. One way to keep track of your magazine ads is through call tracking. By placing different tracking numbers on your different ads, you’ll know exactly which ads are performing well, which ones are ok, and which ad is just a waste of money. Tracking software will tell you exactly who called in on which ad, the duration of the call, when the call was made, the source of origination (area code and/or state), what are the heaviest call times, return on investment ROI, and cost per call. That’s quite a bit of knowledge off of one ad, which will quickly tell you how to organize your next marketing campaign.
What’s great about call tracking for magazine advertising is that you can perform quality control on your representatives, which will give you insight as to how each call is being handled and therefore affecting your conversion ratios. Call tracking holds everyone accountable, by recording every conversation and displaying call lengths, which tell you what your team does with every call. While you organize marketing campaigns, you should expect your sales and customer support teams to be performing admirably and earn potential customers’ business.
Best of all, I believe call tracking is a great tool to utilize, even if it is slightly more expensive than a regular 800 number from the phone company. You will get much more detailed statistics, call activity reporting in real-time, and tracking of unique calls, which the phone company can’t do. As you become more involved with tracking and optimizing your marketing, you will see how this tool generates more business and you will never look back once you see your results improve and your workflow streamlined.
Call Tracking for Telemarketing Part 2 of 2
Thursday, October 15th, 2009Think inside the box with Call Tracking
Any business telemarketing should be using call tracking software and I explained basically why in Call Tracking for Telemarketing Part 1 of 2, but now it is time to discuss the more advanced usage of call tracking by starting with the recording feature you heard about slight at the end of Call Tracking for Telemarketing Part 2 of 2.
What’s great about the recording feature is that you can query recorded calls by date, length of call, or by campaign name. Some applications will even send you an SMS notification in regards to any call that was under one minute and find out what happened and why that particular call was that short. If your representatives are not taking the work serious or blowing customers off, you can immediately download the recording into an mp3 file and take proper action. The more advanced this technology becomes the better reporting it offers and more companies are beginning to utilize this software.
Query Recorded Calls
- By date
- By length of call
- By campaign name
Some things to take note about your telemarketing business are when are the heaviest call times, the average call length, and keep a log of missed calls. Call tracking developers should have had all these features in mind when designing their application. What makes this tracking software better than getting an 800 number from the phone company is that it reports important statistics that you would have to call the phone company for and possibly wouldn’t even get as much useful data as with call tracking. Try a tracking system and discover the many great benefits of using this application and grow your business today.
Call Tracking for Telemarketing Part 1 of 2
Thursday, October 15th, 2009
Track calls as soon as they are received
Call tracking has many useful features that telemarketing firms can utilize in their day to day operations. Not only can marketers track multiple campaigns, but you can perform quality control and calculate your closing ratios. This web based application is a great asset for the experienced and novice marketer in that it helps with crunching the numbers and gives you a snapshot of how your campaign efforts are performing. Let’s explore tracking systems and dive into the fine features this tracking software has to offer your telemarketing business.
Call tracking is great for tracking your telemarketers’ performances. One way to do this is by having your telemarketers call out and leaving your tracking number out for potential customers to call back on and see who is receiving those call backs. Most, if not all, tracking applications have recording capabilities which records any incoming calls. Any campaigns placed by the telemarketing company, in addition to the outbound calls, may yield customers calling in using that tracking number which is sent to your sales team and read for review as well.
As many calls come in through the phone lines, it’s important to keep track of your company’s integrity. You want to perform quality control on your telemarketing team and this software allows you to do just that through recording calls.
This concludes Call Tracking for Telemarketing Part 1 of 2. I wrote about the basic needs covered by call tracking for a telemarketing company but I will explain some of the more advanced reasoning behind utilizing a call tracking system in Call Tracking for Telemarketing Part 2 of 2.
Call Tracking for Ad Agencies
Wednesday, October 14th, 2009
Dont let your leads walk away, track your incoming calls
Ad agencies have many tools available for understanding how their business is running. Whether online or offline, plenty of methods are used to calculate your return on investment (ROI) or understanding how well a campaign is performing versus another. However, call tracking provides an application that streamlines your analytics into one web based format. This allows any marketer, from novice to highly experienced, to develop sound conclusions on marketing and advertising efforts. User friendly applications that capture the most detailed statistics are at the forefront in this web 2.0 world.
Call tracking has been around since the 90’s and it’s only until recently that this software has been most noticed by businesses everywhere. This call software has been gaining momentum as it becomes easier to manage, implements new features, and streamlines workflow. Call tracking is better than a regular 800 from the phone company for an ad agency when it comes to reports and tracking statistics.
Call Tracking’s Key Features
- Calculating return on investment (ROI)
- Records the phone calls for quality control
- Records the phone calls for sales training
- Track multiple ad campaigns on the same platform
Call tracking allows companies to stay on track with their goals. It keeps everyone accountable because it can reveal how their marketing is performing. Whether you’re wasting money on a campaign or the sales team is not closing deals, it quickly reveals that information in the detailed statistics it reports. While hours are spent calculating how well the marketing does, call tracking logs all call activity, so that information is reported in real-time. This is great for managing multiple campaigns without too many hands in the project.
Not only is call tracking great for marketing, but it’s great when utilized for internal use. While it tracks your marketing responses, it also keeps allows you perform quality control, listen in on the recording and see how your customer service handles each call, closing ratios, and call length, just to name a few. This call software has been greatly used in call center to monitor hundreds of calls that flood the phone lines and it would essential for a business to invest in a call tracking application. As this program becomes more advanced and more features become implemented, it’s easy to see how call tracking can improve any ad agencies business and streamline the workflow. Try call tracking today and discover the benefits this application brings to your company.
Call Tracking for Home Based Businesses Part 2 of 2
Monday, October 12th, 2009
Call Tracking Surveillance System
Call Tracking for a Home Based Business Part 1 of 2 spoke about the basic reasoning behind using a tracking system. Read on to find out some more in depth information about using a call tracking system.
Call tracking allows you to maneuver through the data with ease and understand how your business is doing. With a great call tracking system you can track who is calling from which campaign, record and playback the conversation between the agent and the client (which may include the ability to download as an WAV or mp3 file), get the average call length, know the heaviest call times, understand what areas (city, state, and area code) are doing well, and so much more. For a home based business this proves useful and extremely valuable.
The good thing about call tracking is that it is not expensive for the amount of data, ease, and accuracy you compile into one central system. You can view your stats from your home computer or mobile device. Having a 24/7/365 software operate your marketing while you’re away from home is a unique tool that helps keep your business running and gather information is priceless. If you’re looking for growth then investing in call tracking software is a must for any home based business owner, but don’t take my word for it, try it for yourself and see all the great benefits call tracking has to offer to boost your business.
