Dynamic Interactive

Dynamic Interactive Advertising Technology & Marketing

Gobble, gobble, gobble. We are excited about Thanksgiving next week, we’re looking forward to seeing some family and eating good grub. Everyone knows “Black Friday”, the day after Thanksgiving, is the biggest shopping holiday of the year. It is also a tough time for marketing through traditional mediums of advertising such as Television. This holiday season you should think about utilizing a Direct Mail campaign as well as working on your Social Network Marketing and we will help you. Keep checking in, sign up for our RSS feed or give us a call at 1.877.201.0946 for more marketing optimization tips, tricks, how-to’s and 101’s. See you next week as we prepare for a great Thanksgiving, have a great weekend!

• Call Tracking Numbers are Better Than 800 Numbers
  If you are thinking of purchasing a normal 800 number from the phone company you may want to learn about what kind of benefits a call tracking toll free number offers.

• Why Spend Extra Money on Call Tracking? Part 1 of 2
  Questioning the use of a call tracking system? Instead of asking why, you should be asking “how do I use call tracking software to optimize my business?” Find out why.

• Why Spend Extra Money on Call Tracking? Part 2 of 2
  Manually collecting and examining marketing data can cost more than implementing a call tracking system. Find out why corporations do not even question the cost of using call tracking software.

As always we appreciate any feedback, suggestions or comments. Also be sure to check back for more Optimization Tips, Tricks, How-To’s and 101’s.

Call tracking can be integrated with any phone system.

How Much Does Call Tracking Cost Part 1 of 2 explains the concrete factors when determining the cost of call tracking along with an equation, now I would like to discuss the reasons why using a call tracking system that you do not own is the way to go when choosing a platform.

When a small business is trying to determine how much call tracking services costs will cost them there are a few items that should be factored in. Deducting the cost of maintaining a bank of expensive business telephone numbers alone can often cover the cost of an online tracking program.  The service provider maintains the inventory of telephone numbers that are used to link the ad campaign that generated the telephone contact to the sales lead.  Computer hardware and maintenance costs are also shifted from the small business to the service provider.

The technology supporting tracking services continues to change quickly. The burden of staying current with new innovations in the marketing performance measurement industry is beyond what most businessmen care to deal with but want to benefit from.  The database that is created in the call tracking process doubles as an effective knowledge base for quick recognition of clients, their history with the company and issues when they call customer service representatives for help with problems or concerns.  The company that gives that feeling of instant recognition to their clients has a distinct advantage over those that have to place people on hold, request call backs or have to transfer them to different people to get their needs met.

Creating a spreadsheet of the expenses that can be reduced by subscribing to a call tracking service with a column for the multifaceted benefits of the easily accessed information on marketing ROI and customer history.

Chilling Analytics Data - Call Tracking

Actuaries have a formula for determining the cost of call tracking. It is a measurable commodity in that sense.  Advertising firms feel the benefits far outweigh any cost incurred as it gives them measurable proof of the effectiveness of the marketing campaigns they sell to their clients.  International enterprises look at tracking systems as a cost savings utility that prevents unnecessary drain of funds on unproductive ad campaigns. Call tracking has become an integral part of effective money management in all forms of internet advertising programs.

The database built by these systems activities also provides a powerful customer retention tool. In an economy where so many companies can provide the same services, customer satisfaction often is the determining factor in winning and retaining customers.  Call centers with tracking technology excel in making clients feel their concerns are known and resolved with a single call.

The formula used for determining the cost of call tracking for a company:

• Cost =  (Sum of Marketing Expenses) divided by (the Number of “good” Phone Calls Received Per Month)

Some  service providers charge on a per minute basis that shrinks as volume increases.  These online providers offer bulk rates and discounts for enterprise clients.  Other providers offer monthly service packages for as little as $25.  The large comprehensive marketing firms often offer call tracking services as a part of the free services bundle they provide their clients.

When determining the cost of call tracking it is important to factor in the benefits you gain and not just the base value set on the system as explained in How Much Does Call Tracking Cost Part 1 of 2. Read How Much Does Call Tracking cost Part 2 of 2 to find out more about call tracking systems and the costs associated with owning a system.