Call Analytics | Dynamic Interactive

12.09

6:09

Live Lead Distribution

live lead distribution Live Lead Distribution

Well anyone who buys leads will tell you that live leads aka live transfers are much better then internet leads. Why? Because a live lead is there on the phone when the are hot and interested. So obviously demand for live leads is much higher.

And along with the growth of demand for live leads there is also a demand for performance based marketing such as pay per call. This can be calls from any form of online or offline advertising. Yes offline marketing such as newspapers, magazines, billboards, flyers, etc. Its all being brought out by the recession because you have businesses looking for more effective ways to get new customers and you have newspapers, and media outlets struggling to stay in business.

Posted by Author Name in Live Lead Distribution / No Comments.

12.09

11:29

Call Tracking for Indian Call Centers Part 2 of 2

If you have read Call Tracking for Indian Call Centers Part 1 of 2 then you already know about some of the reporting features offered by a tracking system. Call Tracking for Indian Call Centers Part 2 of 2 will explain how to utilize the system for optimization of your call center.

Posted by Author Name in Call Tracking / No Comments.

12.09

10:05

Call Tracking for Indian Call Centers Part 1 of 2

Keep track of your incoming calls

Call tracking offers useful solutions for marketers and business owners looking to use an Indian call center. With the many features these tracking applications have, it is much easier to understand how your endeavors are working through this web based interface. Of course, how much information depends on the call tracking service, but most will have the same, if not, very similar call activity reports. I will explain how call tracking goes hand in hand with Indian call centers and how you can grow your business.

Tracking System Features

return on investment (ROI)
best marketing areas
heaviest call times
unique call reporting

One thing that all call centers need to keep track of are the inbound calls. With the hundreds of thousands of calls that flood the call center it is important to know where the calls are originated from, who took the call, and how was the call handled. Indian call centers will provide the necessary training on their end to manage your calls appropriately, but you, the marketer, need to see if their strategies get you the most conversions. In order to do this, call tracking offers a recording feature which allows the calls to be recorded and downloaded as an mp3 or WAV file which will be used for evaluation. This is can serve as representative reviewing and sales training, which will improve your closing ratios.

When running a call center, it is very important to keep informed. These are just some of the features offered by call tracking reports, Call Tracking for Indian Call Centers Part 2 of 2 will explain the reporting offered by these systems more in depth as well as important information about utilizing tracking software.

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11.09

9:48

Call Tracking for TV Advertising Part 2 of 2

Keep focused on your company with call tracking software

Finding out which television advertisements are performing is only the beginning of using call tracking software to optimize your business as explained in Call Tracking for TV Advertising Part 1 of 2. Now I will explain how you can use the information gathered by call tracking to increase your marketing return in Call Tracking for TV Advertising Part 2 of 2.

Once you discover which TV ads work best, call tracking will then monitor all the calls that come in, based on that ad, and will calculate your return on investment (ROI), best response from state and/or area code, record the phone conversation, track unique calls, heaviest call times and much more! Because this call application is web based, you can log in from anywhere and manage your account and export stats and mp3 recordings from specific TV advertising campaigns. The good thing about call tracking is that it helps any marketer, whether novice or seasoned, to generate a good marketing ad and keep track of multiple campaigns at once on the same application.

Sure, you can get a regular 800 number from the phone company, but you probably will not get any of the details from your campaigns as well as call tracking does. Call tracking helps to decrease time, save money and be much more precise in calculating from your marketing efforts. Once you have used call tracking and discovered the best way to utilize this tool, you will not return for a regular 800 from the phone company because it just won’t do for your business.

Posted by Author Name in Call Tracking / No Comments.

11.09

8:47

Why Spend Extra Money on Call Tracking? Part 2 of 2

New technology is calling

Top retailers and service providers have been using call tracking as explained in Why Spend Extra Money on Call Tracking Part 1 of 2, but are you utilizing a call tracking system yet? Read more about call tracking and why you should spend the extra money on a tool that will optimize your business in this post, Why Spend Extra Money on Call Tracking Part 2 of 2.

Besides providing a method for tracking the exact source of sales leads which allows companies to cut spending on non-effective advertizing, call tracking has streamlined the data gathering procedure into a nearly automatic process that occurs the minute a consumer dials the unique contact number generated dynamically when the keyword, adword, or marketing image is clicked on.

Look at the cost of the time invested in collecting, correlating and creating meaningful reports when pondering why to spend the extra money on call tracking. Analyzing the ROI for ad campaigns by any other process manually is a far greater cost than the price of implementing a call tracking service. The central database populated with records created in the clients system the minute the phone number is connected supplies the customers’ name, phone number and advertising source with a mouse click. The central database can also be used by customer service representatives in call center environments to resolve customer issues quickly also.

Billions of dollars are spent on advertising every year by businesses in multiple marketing campaigns from sources ranging from eCommerce Google Pay Per Click adwords, online social networks, radio, print and television. Through the use of unique toll free numbers that are tied to the marketing strategy that generates the contact call tracking provides a method of accurately formulating the true ROI. The elimination of the need for maintaining expensive banks of phone numbers alone can pay for many call tracking services.

Corporations no longer ask why spend the extra money on call tracking.

Posted by Author Name in Call Tracking / 1 Comment

11.09

10:30

Why Spend Extra Money on Call Tracking? Part 1 of 2

Track calls from anywhere that are calling from any type of connection

When top retail and service companies posed the question, “Why spend the extra money on call tracking?” the marketing firms that originally recommended the purchase of this service in the 1990’s were armed only with concepts and projected figures of what call tracking could do for their bottom line. Today only newcomers to eCommerce ask why spend the extra money on call tracking. The question lately is why waste marketing dollars that call tracking can save? Why risk customer satisfaction decline when it is so easy to prevent?

Getting a solid return on investment figures for the variety of marketing campaigns used to promote products and services has always been a serious challenge. Call tracking has proven itself an excellent method for effectively and economically tracing conversions back to their source even when multiple marketing activities are running at the same time.

In 1997 press releases predicted that automated call tracking would usher in a new era of marketing strategies based on the ability to precisely measure the effectiveness of online marketing campaigns. In just over ten years call tracking has established itself as one of the most important methods of monitoring the effectiveness of expensive ad campaigns as well as a valuable tool in maintaining customer satisfaction. So much so that improving the range of applications call tracking can be applied to can win a prestigious technological award. In June of 2009 a small United Kingdom software company, AdInsight Limited, won the Best Newcomer Award at the Big Chip Awards for the barrier breaking advancements they made in call tracking technology in 2008.

Systems like these have proven successful for many companies in the past, so the question is not why but how to spend the extra money on call tracking. Read Why Spend Extra Money on Call Tracking Part 2 of 2 for more answers about the benefits of using call tracking software.

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11.09

10:27

Call Tracking Numbers are Better Than 800 Numbers

Call Tracking - A green light for savings

How a call tracking number is better than a regular 800 number is best answered with an explanation of how a tracking system works? It is much more than counting the number of calls received and reducing the cost of each call. Tracking software is part of a very sophisticated marketing methodology that ties results directly to costs and gives advertising agencies and their client’s accurate real-time campaign effectiveness figures to make marketing budgeting decisions. Regular 800 numbers can not accomplish a fraction of what one of these numbers does.

Phone call tracking numbers allow for tracking conversions of online contacts resulting from pay-per-click campaigns, entering a specific web address in a browser address box, clicking on a link from an associate site or any other SEO activity. This is accomplished by the placement of a small amount of code that goes on every page that generates a different contact phone number that is linked to and logged with the keyword or marketing campaign session. When the contact number is used it is funneled through the call tracking service and a record is created in a central database that correlates all the contact information to the keyword and advertising source before the call is forwarded on to the client’s regular phone numbers.

Campaign level reports can be generated for review or can be integrated into analytics packages like Google Analytics or Omniture Site Catalyst. This process tracks phone calls directly back to the specific online marketing campaign that generated the contact. Effectiveness of each line of marketing activity can be efficiently compiled without any additional human effort. Ineffective marketing efforts can be identified and eliminated quickly.

Overstock.com, Drugstore.com, Nikon and eHarmony are just a few of the mainstream companies utilizing call tracking services to effectively manage their customer relationships and improve customer satisfaction when the consumer contacts call centers. The same central database created by the marketing activities of the call tracking software can be accessed by customer service representatives when the customer calls with an issue about a product or the company. Used as an incident management system to record all client activity customer service representatives can resolve problems within the framework of a single phone call by using the call tracking knowledge base.

Are you currently using a regular 800 number from the phone company? Have you compared the costs of an 800 number and a call tracking phone number? Let us know how you feel about call tracking software and why you have or have not used it yet.

Posted by Author Name in Call Tracking / No Comments.

11.09

9:00

What is Call Tracking in 2009? Part 2 of 2

Focus on Call Tracking Analytics

If you have read What is Call Tracking in 2009? Part 1 of 2 then you know the basics of a call tracking system today but what about the simplicity involved with getting call tracking software setup, what kinds of call tracking are there? I will explain that in this post What is Call Tracking in 2009? Part 2 of 2.

Call tracking can be as simple as taking 10 or 15 minutes to sign up with an internet based call tracking service. Printing and/or distributing the media with the unique telephone numbers assigned to the product or sales line is then possible. The services company channels all the calls through their telephony equipment and forward the calls and information to the proper department while recording the automatically collected information in the database. This database is maintained on their servers and can be accessed by the corporate personnel assigned privileges.

Offline call tracking: Offline call tracking is often the use of a unique phone number, assigned a 4 to 10 digit DNIS number, being used by each advertising campaign. The number used for Direct/Printed mail, television or radio ads, or billboard is recognized by the telephone switch taking the incoming call. Most call tracking software or services compile the data and create reports to be reviewed by management to determine the interest generated or sales of specific advertising avenues.

Online call tracking: When using a call tracking system in conjunction with your activities online there is a single line of code that needs to be added to every page on the website. After doing this once it is not necessary to do it again. The code tracks the call or contact back to the source of the contact. Pay per click, banners, video, social networking sites, newsletters and email campaigns are examples of online sources of consumer contact points.

Security and Confidentiality:
The remote housing of corporate client information is the most commonly voiced concern about this type of call tracking. Security and confidentiality is maintained by the third party service provider. The ongoing server and software maintenance demands are met by their technicians which can be a huge advantage to companies that do not have the resources to maintain their own IT department.

Do you think that security is a big issue when it comes to using a call tracking system? Any ideas of how to combat these security issues? Leave a comment, let us know your thoughts on how to improve security when utilizing call tracking software in 2010.

Posted by Author Name in Call Tracking / 1 Comment

11.09

9:16

What is Call Tracking in 2009? Part 1 of 2

The road to success starts with Call Tracking

Call tracking is the automated collection of data from each incoming telephone call received. The days of each customer service representative keeping a manual telephone log, taking notes on the content of a call, creating a tickler file to follow up on the conversation and then compiling the information for management on their time management or sales results can be things of the past when a call tracking service or system is activated on product lines or sales campaigns.

Call tracking generally involves a central database of client information, issues, call history and incident resolution details that is accessible by approved customer service representatives or sales people as well as the coordination of a call tracking number or dialed number identification service (DNIS) that is examined and identified by the telephone switch that receives the call.

Data including the product line, callers name, phone number, address is recorded as the software determines where to route the call within the company structure. The information on the call is added to the clients existing records if one is already in the database or a new record is created. The information is then available to the sales or customer service person on their computer screen.

This is the basics of what call tracking has consisted of in 2009, find out more about the different types of call tracking and how easily it can be used today by reading What is Call Tracking in 2009? Part 2 of 2.

Posted by Author Name in Call Tracking / No Comments.

11.09

9:25

Can Call Tracking Help My Small Business? Part 2 of 2

Analyze Phone Leads

If you have read Can Call Tracking Help My Small Business Part 1 of 2 then you already know how a call tracking system can improve your small business in the most basic sense but not the more advanced thought behind utilizing call tracking software.

Call tracking began as a way to measure the success or effectiveness of sales campaigns and it does provide that information to advertisers but the usages have expanded into other areas such as customer service and incident tracking.

By virtue of the fact that every call is recorded that comes in on the designated telephone numbers or tagged web page connection this is an excellent place to track the inception and progress of incidents related to the client. When a customer calls your business with an issue or problem an entry is made on their data sheet. The person taking the call can write in information on the call with a pending date for the record to be looked at for follow up. The amount of time and effort in addition to the customer satisfaction at being recognized and their issues remembered is tremendous to people. Through flagging the record for follow up the number of incidents that “fall through the cracks” and are left uncompleted can be significantly reduced with the use of a call tracking service or system.

Knowledge based information can be programmed to be automatically made available to the CSR so they can quickly and knowledgably respond to inquiries or issues. A prioritizing rule can be programmed into many call tracking systems allowing you to sort calls by order of importance.

That is how a call tracking system can help your small business. Does any of this make sense? Is there an easier way to track data and create quality service? We would love your feedback as well as comments.

Posted by Author Name in Call Tracking / No Comments.

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Live Lead Distribution

Call Tracking for Indian Call Centers Part 2 of 2

Call Tracking for Indian Call Centers Part 1 of 2

Call Tracking for TV Advertising Part 2 of 2

Why Spend Extra Money on Call Tracking? Part 2 of 2

Why Spend Extra Money on Call Tracking? Part 1 of 2

Call Tracking Numbers are Better Than 800 Numbers

What is Call Tracking in 2009? Part 2 of 2

What is Call Tracking in 2009? Part 1 of 2

Can Call Tracking Help My Small Business? Part 2 of 2

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